Thursday, April 9, 2009

Toms Shoes Rock

One of my loves is innovation shown by regular people who manage to crack an idea so great it ends up becoming not just a brand but a movement.

Toms Shoes is a brand that has achieved such a outcome.

Started by a guy called Blake in 2006 who was appalled at the state of kids without shoes on his travels in Argentina. He got back to the US and started Toms Shoes which sells vegan and canvas shoes - the difference is that for every pair you buy, Toms donates a pair to a child in a developing country.

The rest as they say, is history.....

I have been able to track down Toms at a store in Sydney but hoping they'll get mail delivery or open up a retailer here under soon!