Friday, April 17, 2009

B2B I.T Marketing Gets Creative


This is one of the most genius ideas I've seen coming out of the B2B I.T Industry.....in an industry where marketing is typically branded as "boring", I think this idea is simple and really fresh.

It was founded on a piece of insight being that everyone has an "IT Horror Story"......mine is trashing a major essay right before I was due to hand it in back in my uni days.....remembering it still makes me feel ill!....what's yours??

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