Tuesday, May 7, 2013
POS is now the POI
Today's Shoppers are looking to buy solutions and experiences - to drive purchase we need to shift from point of sale to point of inspiration - here are some of retail experience stand outs from Chicago - see if you can guess?
Monday, April 8, 2013
Wowed @ JCP
It's been hammered in the press but I have to admit that I was impressed with JCP here in the Chicago 'burbs today.
The store was light, bright and easy to find my way around - great signage, simple, clear and value focused. No red sale signs. Great VM and fast & free WI-FI to access online deals, store info and more.
There were also loads of customers.
Am keen to see how the flagships compare downtown.
JCP is a work in progress. Like the rest of the world, I'm keen to see how next steps roll out. One thing is for sure - they are not standing still but rather striving to update and move forward. Relevance to shoppers will of course be key, but from my visit today, I can only say keep going, it looks great.
The store was light, bright and easy to find my way around - great signage, simple, clear and value focused. No red sale signs. Great VM and fast & free WI-FI to access online deals, store info and more.
There were also loads of customers.
Am keen to see how the flagships compare downtown.
JCP is a work in progress. Like the rest of the world, I'm keen to see how next steps roll out. One thing is for sure - they are not standing still but rather striving to update and move forward. Relevance to shoppers will of course be key, but from my visit today, I can only say keep going, it looks great.
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