From Ben Sherman comes VIP Plectrums...Spotted this in Carnaby street a couple days ago and loved it. Fantastic instore execution driven by a great integrated idea. Brings financial support and cause focus for their charity partners - Lifebeat and Trekstock, whilst creating a platform from which to launch their Autumn 2011 collection.
A whole variety of artists have come on board to donate their plectrums - which you can then bid on via online auction, starting May 29. Think: Keith Richard, Duran Duran, Coldplay....list goes on. They're featuring framed plectrums in their store windows which look fantastic. I also love their application of digital touchpoints in-store - their use of QR codes is simple genius.
Hope they do really well with this one. Brilliant concept. Beautifully designed and executed.
