As part of the Westfield World Retail Study Tour, we went to Barcelona for the final leg of our journey last week. Heard from many fantastic retailers including Zara and Tous to Desigual.Along the way we spotted this store concept - 'Happy Pills'. It's fun, simple and creative. In effect a "pick n' mix" lolly store, they've wrapped it up in a pseduo-medico theme (all in bright pink and white) with the underlying premise of "happiness." As you can see from the pic above, the stores are squeezed into tiny little spaces - even wedged between buildings. Environments are very clean and bright - with cheeky packaging to match.
A fun concept - one to watch.
