5 Swedish Fashion Labels to Watch

1. Odd Molly

2. J. Lindeberg

3. Why Red

4. Tiger

5. H&M

FCUK make shopping (more) personal

Touted as the world's first personal shopping experience on YouTube - FCUK have just launched YouTique - check it out here

As reported on NMA:

The site was created by digital agency Poke. It features a series of stylist videos, such as How to Look Cool on Casual Friday, or How to Sparkle at a Wedding.

Stylist Louise Roe selects and talks through items and accessories from the retailer’s latest collection.

Users are given the option to select an item from the video when it has ended and can click through to a page of the French Connection online store to buy it.

The fashion retailer is the first UK brand to use YouTube’s Annotations feature, which has already been trialled in the US by brands such as Old Spice and Toyota.