Using the power of apps and AR (Augmented Reality), Neuvo a Montreal based watch making company are enabling customers to virtually try-on products before they buy.
As described on Apples app site:
Try It Before You Buy It' is the app that lets you try on and select watches in the Neuvo watch collection without physically touching them.
This app works with your iPhone's camera to overlay a scaled image of the Neuvo watch of your choosing over a picture that you take of your own wrist. To get the full effect you can hold the iPhone up against your wrist to see what the watch really looks like when you wear it. If you like the watch but want to try other models and compare them you can save the image to your iPhone's photo library. When you've made your choice the app can connect you directly to Neuvo's website and on-line store.
AR is being used across a whole host of other areas - check out Shiseido's virtual cosmetic counter and Lego's kiosks (now being rolled out globally) as two well-known, recent examples
