The August SMART report just published by Millennial Media USA, has found that nearly 30 percent of subscribers accessing retail content on their phone cannot be reached online or in-store.
The research was conducted in partnerhsip with comScore with the purpose of investigating mobile retail advertising, usage and growth over the past year.
The study points out the opportunity for brands to connect with this potentially 'forgotten' audience when planning their forthcoming retail Christmas campaigns.
For the full report look under 'research' on Millennial's website here
