Positive Exposure is one of my most admired social cause ideas. The founder, Rick Guidotti, combined his talent as a photographer with his passion to educate and make an inspired difference.
The result is Positive Exposure.
They're about to run a fundraiser in NYC with Fashion Designer Ralph Rucci and Vogue Magazine’s Editor at Large, Andre Leon Talley as co-hosts. I would love to attend - shame I'm here in Sydney!
Positive Exposure fuse disability and fashion. They have created a conversation about genetic difference in a way that is humanising, inspiring, empowering.
Difference is rarely embraced in our society. Mainstream media bombards us with what "normal" supposedly looks, sounds and feels like. It's very misleading. We need to see people of all abilities depicted in brand-centric communication. The more we "normalise" disability and include it in our collective social image, the less we will unconsciously discriminate.
