Sweden, as a whole, usually never fails to impress me. They really are ahead of the curve ball across many issues - particularly related to diability, family and community.
But this post is not about any of those............
I've been impressed by how one particular burger joint ("Max Burger") has made the strategic leap from calorie counting to carbon labelling. To enable their customers to make informed choices about their menu, Max have assigned a carbon rating against each of their products.
According to the New York Times, sales of more climate-friendly products, like chicken fingers and veggie chili, have risen 20 percent since Max started putting climate information on the menu last year.
This is a definite prediction for our shores.........it may take a few more years but I know we'll soon to be choosing products on more than just calories alone.
Food for thought?
