I love this work.
Simple. Authentic. Engaging.
Haagen-Dazs have aligned to a cause that is on-brand.
I love their development of "honey-bee dependent" products (I believe about 30 of their 70 or so ice-cream flavours are pollinated by bees....).
This is an extremely serious issue and it's awesome to see a brand taking it on board. I'll be curious to see the impact Haagen-Dazs helps to make.
visit. http://www.helpthehoneybees.com/
