Ideas That Move Me

• Brand I'd love to help reinvent:
  The Spastic Centre
• I plain love (and use) this brand:
  Dyson
• Brand With Guts:
  Sea Shepherd
• Bought it because of the packaging:
  Sultry Sally, Method Cleaning, Not Another Bloody Water
• Cause Marketing that rocks:
  Haagen Dazs "save the honey bees" + Tap Project (UNICEF)
• Brand with a built-in care factor:
  Tom's Shoes
• Best retail reinvention:
  Target (US) ....democratisation of design is legendary
• Next big 'marketing' thing to (really) hit Australia:
  Shopper Marketing
• Best brand experience ever:
  Conrad Tokyo (OMG)
• Technology about to boom big time:
  RFID chips (check out MuChip) & tags (watch out retail)
• Most innovative interactive campaign:
  MINI (Germany) & their use of Augmented Reality (AR)
• Favourite Australian brand:
  Jurlique (love their concept stores)
• What The?!:
  In-store conveyor belt media (guess it works?!)
• Favourite overseas campaigns:
  Whopper Freakout + Still Free (Echo) + Dove Campaign for Real Beauty
• Most innovative brand touchpoint:
  Le Meridien, USA (the room key reinvented as gallery pass)
• Innovative kids packaging:
  Y-Water (functionality meets design)
• Simple but awesome:
  Qantas in-flight cutlery holder/ place mat/ bin (so simple, so cool).
• Favourite online campaign:
  "I believe In Harvey Dent" (Dark Knight launch for Batman)
• Most engaging online idea:
  My Starbucks Idea (http://www.mystarbucksidea.com/)
• Could never stop loving it:
  Disneyland, my Roald Dahl kids book collection, Monopoly, my ipod.