Circus 4.0

Never has Cirque De Soleil ever left me feeling less than inspired and amazed.

Each time it comes to Sydney my husband and I go and see it, and ever time I'm left thinking how the hell are they going to improve on that for next time? It is such a curiosity - the costumes, the story ideas, the music, the performances!

I think this is one of the most amazing brands to hit the face of our planet.

It's Circus 4.0.

I think there are some great learnings for brands of all types:

.....story is powerful and compelling

.....the audience is encouraged and invited to participate

......engagemet across every touchpoint

.....a creative and artistic masterpiece = attention to detail

.....raises the bar on itself each time = truly original

.....gets me talking, makes me inspired, an experience to be shared

.....truly entertaining

.....truly "smashproof" as a brand

.....drives repeat purchase!