The store was light, bright and easy to find my way around - great signage, simple, clear and value focused. No red sale signs. Great VM and fast & free WI-FI to access online deals, store info and more.
There were also loads of customers.
Am keen to see how the flagships compare downtown.
JCP is a work in progress. Like the rest of the world, I'm keen to see how next steps roll out. One thing is for sure - they are not standing still but rather striving to update and move forward. Relevance to shoppers will of course be key, but from my visit today, I can only say keep going, it looks great.
