I must point out that they were stocked right next to competing products but stood out because of the promotional stand and packaging which drew me in.
The merchandising and packaging was fantastic - each product in the range told a story that connected it back to music and the passion and inspiration of the musicians involved in promoting the products. Loved too the connection to product (red) which the brand was supporting via a limited edition SKU.
I was surprised by how involved I got - I stood there for about 10mins listening to the music and trying out the whole product range.
Did I go into the store expecting to fall in love with a $799 pair of headphones? No. Are they now on my radar? Yes. Would I love a pair? You bet.
The lesson?
Feeling beats fact. Tell a story. Evoke emotion. Invite shoppers into the brand experience.
- Posted from my iPhone (excuse typos!)
Location:Late night shopping
