Grabbed my attention

Out and about the other weekend for a totally different purchase and spotted these from the corner of my eye as i passed by the store.




Thought it was an interesting way to position the product around a shopper need - really dialed up the benefit most people look for in sheets.

Would you have stopped or bought a set?


- Posted from my iPhone (please excuse any typos!)

Before and After

Doing the groceries the other week and these guys jumped off the shelf - a mini "before and after".....

What do you think of the redesign?


- Posted from my iPhone

Made me look

Saw this a few weeks back at the local liquor store - definitely made me stop and check in.

Whilst it didnt have a promo that was relevant to me it got me looking and participating.

Have you seen four square pop up near you?

Watch this space as Facebook gets in on the act shortly..

- Posted from my iPhone

Surprised and delighted

Shopping for a new camera tonight and came across some unexpected surprise and delight in the corner of a big box retailer. The product? Dr Dre's range of noise canceling headphones.




I must point out that they were stocked right next to competing products but stood out because of the promotional stand and packaging which drew me in.

The merchandising and packaging was fantastic - each product in the range told a story that connected it back to music and the passion and inspiration of the musicians involved in promoting the products. Loved too the connection to product (red) which the brand was supporting via a limited edition SKU.







I was surprised by how involved I got - I stood there for about 10mins listening to the music and trying out the whole product range.


Did I go into the store expecting to fall in love with a $799 pair of headphones? No. Are they now on my radar? Yes. Would I love a pair? You bet.

The lesson?
Feeling beats fact. Tell a story. Evoke emotion. Invite shoppers into the brand experience.


- Posted from my iPhone (excuse typos!)

Location:Late night shopping