No longer do you need to worry about choosing the perfect chook. From the most talked about butcher shop in Sydney comes their new educational app "ask the butcher". Once downloaded it helps meat lovers find their perfect cut as well as grab recipe tips for whipping up a meal that would make Jamie proud.
Complementing the app is their "Ask the Butcher" website where anyone can write in and ask for help on meat-related challenges - for example, "How do you cook the perfect steak?" This is a really clever way for the brand to provide value and pre-influence shopper behaviour whilst skillfully capturing (future and existing) customer data to sustain future conversations.
VC's offers home delivery for orders over $100 plus a cooking school and other experiences (like store tours). They are a great local example of a retailer that's truly changing the playing field.
