This combines three things I'm pretty passionate about...
1. Innovation
2. Japan
3. Retail
Guess you could say the three fit together........just check out this great example from Adidas in Tokyo. Fantastic example of a brand that's using their retail space as an opportunity to provide a branded encounter. They've set up the store as a run club first, place-to-buy-stuff second. By doing so, they're creating a unique brand experience for Adidas that gives their fans another reason to stay loyal and keep returning over and over. Love it.
Full story + more pics here: http://weekenderjapan.com/?p=15968
