Bronze and Gold Effies for McHappy Day!

I am so thrilled that we've won GOLD and BRONZE for our McHappy Day work.
This was a total team effort and it's thrilling to have been part of it.

You can read here

AdNews: McHappy Day wins Bronze and Gold Effie awards

Or go here for the winning case study in full

Effies Australia Website

Store as brand space

This combines three things I'm pretty passionate about...

1. Innovation

2. Japan

3. Retail

Guess you could say the three fit together........just check out this great example from Adidas in Tokyo. Fantastic example of a brand that's using their retail space as an opportunity to provide a branded encounter. They've set up the store as a run club first, place-to-buy-stuff second. By doing so, they're creating a unique brand experience for Adidas that gives their fans another reason to stay loyal and keep returning over and over. Love it.

Full story + more pics here: http://weekenderjapan.com/?p=15968

Tesco brings mobile shopping into the mainstream | News | New Media Age

Another example showing retail = anywhere a transaction happens....

Check out:

Cover story: Tesco brings mobile shopping into the mainstream | News | New Media Age