Datamonitor's Product Launch Analytics, which tracks new product launches in food and drinks around the world, outlined the following consumer packaged goods that are predicted to be hitting supermarket shelves in 2010.
Personally not so sure about "meat flavoured products" but hey, happy to be proved wrong on this one!......
Here goes:
- A more humane world - Animal rights have emerged as a growing worldwide concern as consumers want to know more about how the foods they eat were raised and prepared.
- Growth in meat flavoured products market - A flurry of meat flavoured product launches in the US over the past few months has combined with innovations from the UK.
- Plastics back in from the cold - New types of degradable packaging enable plastic to biodegrade in years, not centuries.
- Skin care you wear - Innovations like skin-enhancing bedding and sun activated clothing show that wearable skin care could be a breakout hit in 2010 and beyond.
- More muscular functional drinks - Muscle Milk and similar healthy and active lifestyle beverages could be the next hot niche within the functional drinks market.
- Superfruits get more exotic - Candidates for the next hot superfruit for 2010 and beyond include Baobab, Borojo, Maqui and Yumberry.
- Ingredients: the fewer, the better - Packaged food and drinks companies around the world are seeking to say 'better for you' in innovative ways.
- Bamboo cleans up - Bamboo has become the ingredient of choice for companies that want to bolster their sustainability credentials.
- From energy shots to relaxation shots - While the shot format has been around for some time in various world markets for dairy-based drinks, the format has exploded in popularity in other markets.
- A gluten-free world - A doubling of new gluten-free products since 2005 with major consumer packaged goods companies now jumping on the bandwagon.
