Starbucks has just been awarded the "mobile marketer of the year" award in the US.
They're a great example of a (big) brand who has gone all out to trial and integrate mobile into their marketing strategy. I particularly love their use of geo-fencing which offers customers (who opt-in and are located within the geofenced area) discount vouchers for products at their closest store.
According to Mobile Marketers, "Starbucks taps mobile for the medium's strengths: location, timeliness and immediacy, convenience and measurability.."
To read more, click here
via mobile marketer
