Retailers need to get savvy with tablets, kiosks and geolocation in 2011

Forrester Research have just launched a report - "Five Retail eCommerce Trends to Watch in 2011" with the key take-out that 2011 will be "marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences..."

Some topline points:

• Retailers hoping to boost their e-commerce sales this year should focus more on such areas as in-store pickup for online purchases and making shopping appealing for consumers with tablet computers.
• Retailers must boost their multichannel offerings (as evidenced by growth in 2010 of e-commerce spending, including during Christmas)
• Offline (the store) has to integrate online - kiosks as a touchpoint flagged here along with geolocation apps such as Shopkick
• Ads / offers need to be based on shoppers' browsing behaviours