I am really passionate about charity communication and social marketing. Today I came across this new movement aimed at driving awareness about the appalling state of mental health in this country........along with refom for mental health care.
It's powered by "Get Up"..............I have signed up for this.....think it is an extremely worthy cause and one that requires clear strategies to overcome pending disaster.
I love that Patrick McGorry (Australian of the Year) is the face of this campaign. They've made it easy to understand (providing real human impact measures) and participate in.
Good one.
