Tuesday, May 15, 2012

New York State of Mind

Hi from New York!

Absolutely amazing couple of days jam-packed with store visits to Soho, mid- town and Up-town. We have attended presentations from a wide range of sources including Google Retail and Bloomingdales.

Truly inspiring - from the big end of town to smaller boutiques - there's a story in every store you visit.

Here are a few snapshots of ideas I've loved:

Disney - for making their store into an immersive and media rich brand space:




Apple in Grand Central station - for incredible use of space and design:




Clinique for awesome use of technology that delivers customers with the solutions they're looking for:




Duane Read for their concept store where they're implementing Google Wallet and Hologram technology under one roof:




Eataly for their creation of a truly impressive and unique eating and fresh food space:





Just a small sample of what I have seen.

Retail in NYC is big in both its ideas and application. Superb VM and store-as-story space. Heaps of digital integration - its all about delivering value through a seamless customer experience.

Heading to London tomorrow. Will update more from there!


Posted from my iPhone

Location:New York