Mobile Commerce Daily looked at which brands and retailers launched unique mobile commerce-enabled sites in 2010 and listed their top 15.
Note that these are a mix of retailers - from fashion to hardware.
What they've got in common:
- Capitalising on growing smart phone penetration by optimising across key handsets (iphone/ Android/ Blackberry)
- Personalised suggestions and rewards for shoppers when they're in buying mode
- Facilitation of pre-shop research and discovery
- Browse-to-buy (online or instore pick-up)...closing the loop
- Flexible, customer centric, convenient - on 'your' terms
- Real time promos & special offers
- Integration of mobile coupons
- Practical assistance (ie: nearest store locations)
